We all have witnessed the change of era. We once used huge bulky desktops which later were taken over by flat screen and more powerful systems. Today we observe that laptops took over desktops and tablets over laptops. To take this further, people today are more keen to seek information on the smallest screen which we call “Mobile” and to make mobile powerful businesses have evolved and are now trying to become mobile friendly.
Mobiles are the most convenient and is a portable mode of carrying and seeking information. Time has come where even businesses plan to be present over mobile and they do not want to lose any opportunity of meeting new audience to grow their organizations.
And why is it important for you to be present on mobile, simple reason is to be easily visible to your target audience. People do not look for laptops and tablets when information is just available on their fingertips. And hence it is important you be present on mobile through a mobile app.
To point some best advantages of owning a mobile app are:-
- you ensure brand loyalty
- better visibility of the brand
- easy access to the audience
- connect with huge customer base.
From the users vision:
- they get easy exposure to your products, services.
- they are able to receive notifications of any event, launches.
- they can easily contact you
- hassles free purchase and returns
- Time saving
These are just a few advantages. You can always have a customized solutions as per what your requirements are. Plus when you plan to grow, you should consider of your business depends on such evolution and the future of technology is Mobile.
You might be surprised but the facts prove that marketing/ promotional email messages receive about a 4% read rate while PUSH notifications 97%.
An app is the best way to reach to the target audience and ensuring you be ahead of you competitors who still have not thought of having an app.