Most of the business or even the organizations are often found in a dilemmatic situation; whether to opt for a responsive website or a mobile app when it comes to planning a strategy. The decision lies in their hands. However, if you were to take an expert opinion, both responsive website as well as mobile application is essential for flourishing and growth of the business.
According to comScore, Americans struggle with living without their mobile devices. This can be proven by the majority of consumers using applications on their smartphones pretty much every single day. Just take a look around you and see if you can spot someone at dinner using their phone, or while watching tv, or scrolling through social media during a lecture. I’m sure you’ll find a couple. But this makes sense because mobile apps are growing and they’re growing fast. Over 57% of smartphone users have accessed an app every day of the month and that also goes for 26% of tablet users. This is a remarkable statistic for apps.
Now let’s discuss how responsive website and a mobile application can turn the fortunes of your business and why you cannot simply ignore either:
1. Establishing Brand Value
Both responsive website and the app is a vital tool which helps in establishing and escalating brand value for any business domain. It can better be explained through an example.
Suppose you are a retailer who has developed a website for your business. When the customers visit your site either by a desktop or mobile, they can avail information on your products and services.
On the other hand, developing a mobile application at the same time will get you more customers around; specifically those using smartphones and tablets. You can always request them to access your site through the app which is like killing two birds with one single stone. The app needs to be elegant, fast and effective.
2. Equally Efficient to provide Consumer Demands
Both the responsive website and the mobile application can suffice to the specific customers’ needs. But first things first, you need to have some knowledge about business domain. It is always favorable to identify the targeted audience and then develop the website and the app accordingly. For instance, if you are launching a new product keeping in view the requirement of your targeted audience, then you can use both platforms to promote your product.
3. Upgrading the systems
It is extremely vital for you to keep on upgrading your website and the mobile app on regular intervals. And this is a hassle free job. The regular updating will allow your customers to sneak through the latest products and also they can browse your site without it getting hanged.
4. User Interaction
Now customer interaction is one area where you can create a win-win situation for your business. You can communicate with the customers through the Live Chat Window and this is readily possible in both the responsive website and also the mobile app. This is one of the quickest ways to get the customer response and feedback regarding the product or service. This will enable you to improve your product and to enter the market with full vigour.
When we talk about the security features, it is one of the major concerns for most of the people surfing the various sites or checking out various apps. It must be protected through a strong password especially if it contains confidential user information. One of the key reasons why websites like WordPress or PayPal have excelled is because they enjoy the customer’s confidence that their confidential data is safe and secured. You can provide this security feature on responsive website and app.
There is no point of debating on which is better-responsive website or mobile application. We have focused our discussion on the joint benefits of both rather than responsive website versus app. It is comprehensively apparent that both have a decisive role in augmenting the prospects of the business. It should go parallel to each other to produce the optimum desired results.
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